Barron Trump’s Get Rich Scheme Faces Fierce Criticism Ahead of Launch
Sollos Yerba Mate, a new beverage company listing Barron Trump as a director, has faced significant backlash prior to its May launch. Social media users criticized the brand’s Spanish-inspired name and focus on yerba mate, a traditional South American drink, in light of the Trump administration’s policies towards Latino communities. Critics have accused the company of cultural appropriation, questioning the family’s association with anti-Latino rhetoric while profiting from a product with deep Indigenous and Latin American roots. The business, registered as Soulstice Inc. with $1 million in capital, is headquartered in Palm Beach, Florida.
John Q. Hosedrinker