The Oxford University Press has declared “rage bait” as its Word of the Year for 2025. This term describes content strategically designed to provoke anger and outrage online, a tactic that has tripled in usage in the last year. Rage bait aims to boost engagement on websites and social media platforms, much like clickbait, but with a specific focus on eliciting negative emotions. The selection highlights a shift in online manipulation, as platforms increasingly exploit and influence user emotions.
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The Cambridge Dictionary has chosen “parasocial” as its Word of the Year, defining it as a relationship felt by someone towards a famous person they do not know. This term, coined in 1956, describes the relationships formed by individuals with celebrities and online personalities, particularly as social media has amplified these connections. Recent examples, such as the interest in Taylor Swift’s life and interactions with AI bots, demonstrate the word’s growing relevance. The surge in usage, and the word’s endurance, has solidified its place in the dictionary, alongside other newly added terms.
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Oxford University Press declared “brain rot” its Word of the Year, reflecting the perceived decline in mental acuity stemming from excessive consumption of low-value online content. The term, defined as a deterioration of mental state due to overconsumption of trivial material, experienced a 250% surge in usage this year, predominantly on social media platforms like TikTok. Oxford notes the term’s origins in Thoreau’s *Walden*, highlighting its enduring relevance in an era of readily available, often low-quality, online information. The selection underscores concerns about the impact of online content on cognitive well-being.
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John Q. Hosedrinker