Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business
I could not believe my eyes when I first read about Walmart’s decision to buy TV maker Vizio for a whopping $2.3 billion, all in a move to grow its ad business. As someone who values simplicity and quality over unnecessary flashy features, I cannot help but feel disappointed by this merger. Walmart claims that by acquiring Vizio, they will be able to boost their ad business through Vizio’s SmartCast Operating System, which allows users to stream free ad-supported content on their TVs. However, the idea of a beloved TV brand being exploited for the sole purpose of advertising leaves a bitter taste in my mouth.… Continue reading
John Q. Hosedrinker