Consumer sentiment in the United States has plummeted to a near-record low, reflecting a deteriorating view of current economic conditions under the current administration. The University of Michigan’s Surveys of Consumers revealed a widespread decline in sentiment across various demographics, with the exception of those with significant stock holdings. The “current economic conditions” index also hit an all-time low. This decline is attributed to concerns about the government shutdown, rising costs, and potential job losses, particularly affecting middle- and lower-income Americans.
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US brands are facing challenges in maintaining their reputation, prompting some to adopt new marketing strategies. Coca-Cola, for example, has launched a “Made in Germany” campaign to highlight its deep roots in the country and distance itself from US politics. Other US brands, like McDonald’s, are emphasizing their use of German sourcing to appeal to consumers. This shift comes amid growing skepticism toward US goods, with consumer boycotts and the use of “Made in” labels becoming more prevalent in countries like Canada and Denmark. The changing consumer sentiment has even impacted major companies like Tesla, highlighting the power of brand perception in today’s market.
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Ford’s recent price hike on three of its Mexico-produced models—the Mustang Mach-E, Maverick pickup, and Bronco Sport—is a stark illustration of the lingering effects of past trade policies. The increases, reaching as much as $2,000 on certain models, are explicitly attributed to tariffs, making Ford one of the first major automakers to directly pass these costs onto consumers. This decision comes on the heels of Ford’s announcement that the effects of these tariffs would add approximately $2.5 billion to their overall costs by 2025, leading to a suspension of their annual earnings guidance. The ripple effect is undeniable, and it’s prompting serious concerns about the affordability and accessibility of vehicles for many consumers.… Continue reading
The New York Federal Reserve’s monthly Survey of Consumer Expectations revealed rising consumer anxieties regarding inflation, unemployment, and the stock market in March. One-year inflation expectations jumped to 3.6%, while the probability of higher unemployment surged to 44%, its highest since April 2020. Stock market optimism decreased significantly, falling to its lowest point since June 2022, although expectations for gold price increases rose. These findings align with other consumer sentiment surveys, indicating widespread concern about the economic impact of escalating trade tensions.
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Consumer sentiment plummeted 11 percent in April, a pervasive decline across all demographics. This marks a 30 percent drop since December, driven by deteriorating expectations regarding business conditions, personal finances, and inflation. The decline follows President Trump’s economically disruptive trade policies, including significant tariff fluctuations that have roiled financial markets. This widespread pessimism signals a heightened risk of an impending recession.
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US consumer sentiment plummeted in April, falling to 50.8 from March’s 57.0, significantly lower than the anticipated 54.5. This sharp decline reflects a growing unease among consumers, stemming from a confluence of factors that paint a worrying picture of the current economic climate. The feeling is palpable – something feels fundamentally broken, fake, even scammy. Many people sense a deliberate undermining of established systems, leading to a widespread loss of faith in the government and its ability to manage the economy.
This erosion of trust is fueled by observable realities: the uncertainty surrounding tariffs and their disruptive impact on markets and the broader economy are major contributors.… Continue reading
A recent survey of 100,000 Germans reveals that 94% would not purchase a Tesla, highlighting the brand’s plummeting sales in Germany. Tesla’s sales have decreased by 70% in the first two months of 2025, following a 41% drop in 2024, significantly underperforming the overall EV market growth. This sharp decline is attributed to CEO Elon Musk’s controversial political activities and damaged reputation in Germany, further exacerbated by his association with the far-right AfD party. The survey results underscore a substantial consumer rejection of Tesla in the German market, jeopardizing the company’s future there.
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US consumer sentiment deteriorated sharply in March, a trend fueled by a confluence of factors that are eroding confidence in the economy and prompting consumers to significantly curtail spending. The uncertainty surrounding government policies, particularly concerning potential job losses due to funding cuts in crucial sectors like research, is a major contributor to this downturn. People are hesitant to make large purchases, opting instead to hoard cash and prioritize essential expenses. This is fundamentally shifting the behavior of a segment of the population that typically contributes significantly to economic activity.
This shift in consumer behavior is directly impacting the economy. When consumers, the engine of the US economy, lose confidence and pull back from non-essential spending, the overall economic health suffers.… Continue reading
John Q. Hosedrinker 
Matt Underwood