Trademark Law

Prime sued in trademark case by US Olympic committee

As someone who has seen the rise and fall of various trends and controversies, the recent news of Prime being sued in a trademark case by the US Olympic Committee caught my attention. The use of trademarked phrases like “OLYMPIC,” “OLYMPIAN,” “TEAM USA,” and “GOING FOR GOLD” on Prime Hydration’s product packaging and online advertisements has sparked a legal battle that may have broader implications than one might initially think.

The Olympic committee’s action against Prime brings into focus the delicate balance between protecting intellectual property rights and stifling creative expression. While it is essential to safeguard trademarks to prevent unauthorized use and maintain the integrity of iconic brands like the Olympics, one must also consider the implications of such legal battles on innovation and competition in the marketplace.… Continue reading

Jasmine Crockett moves to trademark ‘bleach blonde bad built butch body’

Jasmine Crockett’s recent move to trademark ‘bleach blonde bad built butch body’ has sparked a wave of mixed reactions and emotions across social media platforms. As I scrolled through the various comments and opinions on this topic, I found myself grappling with conflicting thoughts and feelings about the situation at hand.

On one hand, it’s hard not to revel in the satisfaction of seeing someone like Marjorie Taylor Greene, a controversial figure known for her inflammatory remarks and behavior, being called out and held accountable for her actions. In a political landscape that often feels volatile and polarized, there is a sense of vindication in witnessing a bit of pushback against those who peddle hate and bigotry.… Continue reading

“Bad-Built Butch Body” Is Trademarked—and MTG Is Not Handling It Well

I have been closely following the recent controversy surrounding Marjorie Taylor Greene and the trademarking of the phrase “Bad-Built Butch Body”. The irony of someone who has built a career on name-calling and bullying being on the receiving end of criticism for her appearance is not lost on me. MTG’s attempt to trademark this phrase seems like a desperate attempt to control the narrative, but it has only backfired spectacularly.

MTG’s appearance has always seemed artificial to me, like she was generated by some AI program with a lack of attention to detail. Her recent meltdown after being called out on her appearance, following her own criticism of another woman’s looks, is both entertaining and telling.… Continue reading