KFC Sues Church’s Over ‘Original Recipe’ Trademark
KFC has filed a lawsuit against Church’s Texas Chicken for trademark infringement, claiming their competitor’s use of the phrase “Original Recipe” in advertising dilutes KFC’s iconic branding. The lawsuit, filed in a Texas federal court, argues that Church’s recent adoption of the phrase, which KFC has used for over 50 years, is likely to confuse consumers and damage KFC’s brand identity. KFC asserts its “Original Recipe” trademark is a crucial part of its brand and a closely guarded secret, emphasizing the importance of protecting its intellectual property and customer experience.
John Q. Hosedrinker