Toys “R” Us

Burt Meyer, Toy Inventor of Lite-Brite and More, Dies at 99

Burt Meyer, 99, Dies; Made Lite-Brite and Rock ’Em Sock ’Em Robots, a name that’s instantly recognizable to anyone who spent their childhoods immersed in the world of classic toys. It’s a poignant thought, isn’t it? To realize that the man behind so many childhood memories has passed on, leaving behind a legacy that continues to spark joy even now. We’re talking about someone who shaped the way kids, including myself, played, creating tangible, vibrant experiences that transcended mere entertainment.

Burt Meyer’s most iconic creations, Lite-Brite and Rock ’Em Sock ’Em Robots, are testament to his innovative mind. Lite-Brite, with its mesmerizing array of colorful pegs creating dazzling light patterns, was a staple in countless homes.… Continue reading

Toys R Us Returns with Holiday Stores: A Spirit Halloween Christmas?

To meet holiday shopping demands, Toys “R” Us will open 30 new locations across the U.S. this year. The expansion includes permanent flagship stores in eight states and 20 seasonal shops across 16 states, facilitated through a partnership with Go! Retail Group. This move marks a significant comeback for the retailer, which filed for bankruptcy in 2017 and closed hundreds of stores before being acquired by WHP Global in 2021. The brand has already launched pop-up shops within Macy’s and plans to expand to airports and cruise ships.

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