Toy Prices

Mattel to Raise Toy Prices, Blames Tariffs

Facing increased tariffs on goods from China, Mattel, the maker of Barbie, announced plans to raise toy prices in the US market to offset losses. These price increases are a direct result of President Trump’s trade war, with the company citing potential costs of $270 million this year alone. To mitigate future impacts, Mattel is diversifying its supply chain and relocating production of 500 toys from China. However, the company does not intend to shift production to the United States, instead opting for other cost-effective manufacturing locations abroad.

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