Tesla’s German Sales Plunge, Market Puzzles, and Musk’s Bonus
Tesla’s German car sales more than halved in July, and that’s definitely something to unpack. It’s not exactly a ringing endorsement of the brand in a country known for its discerning car buyers. The numbers are striking – a significant drop in sales suggests something’s not quite clicking. And it’s interesting, because at the same time, other brands, particularly Chinese EV maker BYD, are seeing their sales in Germany jump, nearly quintupling in July. It’s a stark contrast that raises questions about Tesla’s appeal, or perhaps the perception of its appeal, in this crucial European market.
This dramatic drop in sales prompts a lot of thought, almost like watching a slow-motion car crash.… Continue reading
Matt Underwood