Target boycott

Target Boycott: 40 Days of Pressure Against Shifting Corporate Values

A 40-day boycott of Target, initiated by Rev. Jamal Bryant, began Wednesday in response to the company’s scaled-back diversity, equity, and inclusion (DEI) initiatives. This follows Target’s January announcement eliminating minority hiring goals and restructuring its DEI programs, a move criticized by customers and even the daughters of a co-founder as a betrayal. The boycott coincides with economic challenges for Target, including decreased customer visits and the impact of tariffs. While Target maintains its commitment to inclusivity, the boycott’s impact on both Target and the Black-owned businesses it supports remains to be seen.

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Target Boycott Grows After Rollback of DEI Initiatives

Following Target’s rollback of its diversity, equity, and inclusion initiatives, activists are calling for a nationwide boycott, citing the company’s prioritization of profits over its previous commitments to Black employees, shoppers, and businesses. A press conference at Target headquarters urged both employees to speak out and consumers to boycott the retailer, criticizing the timing of the decision just before Black History Month. While some Black business owners expressed concerns about the potential negative economic impact of a boycott, Target maintains its commitment to inclusion, although its philanthropic commitments remain uncertain following the withdrawal of funding by Twin Cities Pride. The boycott’s impact on Target and its future DEI efforts remains to be seen.

John Q. Hosedrinker Jan 30, 2025

Target boycott

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