Eminem Sues Swim Shady: A Trademark Battle on the Beach?
Eminem, also known as Marshall B. Mathers III, has initiated legal action against the Australian beach brand Swim Shady, alleging trademark infringement due to the similarity of its name to his Slim Shady alter ego. The rapper filed a complaint with the U.S. Patent and Trademark Office in September, seeking to cancel Swim Shady’s trademark, which was granted just days before. Eminem’s legal team argues the brand’s name creates a false association with the rapper’s established brand, prompting a response from the company. This marks another legal battle for Eminem, as he is also involved in an ongoing trademark infringement lawsuit against the “Reasonably Shady” podcast and previously sued Meta.
John Q. Hosedrinker