Swatch’s ‘Slanted Eyes’ Ad: China Backlash and Marketing Blunders
Swatch has issued an apology and removed an advertisement featuring a model pulling the corners of his eyes, after the image sparked outrage among Chinese social media users. The controversial pose was seen as resembling the racist “slanted eye” gesture historically used to mock Asians. Following the ad’s viral spread, calls for a boycott of Swatch products emerged on Chinese social media platforms. Despite the company’s apology, many critics remain unsatisfied, accusing Swatch of prioritizing profits over genuine remorse.
John Q. Hosedrinker