store expansion

Toys R Us Returns with Holiday Stores: A Spirit Halloween Christmas?

To meet holiday shopping demands, Toys “R” Us will open 30 new locations across the U.S. this year. The expansion includes permanent flagship stores in eight states and 20 seasonal shops across 16 states, facilitated through a partnership with Go! Retail Group. This move marks a significant comeback for the retailer, which filed for bankruptcy in 2017 and closed hundreds of stores before being acquired by WHP Global in 2021. The brand has already launched pop-up shops within Macy’s and plans to expand to airports and cruise ships.

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