Gambling Ads Dominate Sports: Logos and Promos Every 13 Seconds During US Games
A recent study revealed that viewers of the Stanley Cup finals encountered an average of 3.5 gambling marketing messages per minute, with some broadcasts showing an ad every 13 seconds. This surge in advertising follows the 2018 Supreme Court decision that legalized sports betting in many US states, leading to increased spending by online betting companies. Researchers recorded over 6,200 instances of gambling-related marketing during the Stanley Cup and NBA finals games, with NHL broadcasts displaying significantly more advertising than the NBA. Experts are now calling for federal regulation to address the potential for escalating sports gambling addiction.
John Q. Hosedrinker