Social Media Valuation

French Prosecutors Suspect Musk Used Deepfakes to Inflate X Value

French prosecutors are reportedly investigating allegations that Elon Musk may have encouraged the spread of deepfake content on X, formerly known as Twitter, with the suspected motive of artificially inflating the platform’s value. This development surfaces amidst ongoing discussions about the nature of user engagement on X and its impact on advertiser confidence and the platform’s overall valuation.

At the heart of the suspicion lies the argument that a surge in user traffic, even if driven by morally questionable content like deepfakes, could be presented to investors as organic growth. The notion is that if more people are accessing and interacting with the platform, regardless of the specific reason, it can be spun as increased engagement and a growing user base, thereby bolstering the platform’s perceived worth.… Continue reading