Scott Galloway

Expert Slams Musk’s Actions as Brand Destruction for Tesla

Scott Galloway argues that Elon Musk’s political involvement, particularly his role in the Trump administration’s cost-cutting measures, has severely damaged Tesla’s brand. This is evidenced by a significant drop in Tesla’s brand reputation, coupled with substantial sales declines across multiple European markets. Musk’s actions alienated Tesla’s core customer base, particularly as he aligned himself with a political party largely uninterested in electric vehicles. Consequently, competitors like BYD have surpassed Tesla in European sales, highlighting the detrimental impact of Musk’s political maneuvering on his company’s success.

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