Danish Grocery Chain Labels US Goods, Fuels European Boycott
In response to growing anti-Trump sentiment in Denmark, the Salling Group, Denmark’s largest grocery chain, will add a black star to price tags of European-made goods. This initiative, framed as a consumer choice enhancement rather than a boycott, allows shoppers to easily identify and select European products over US alternatives. The move follows similar actions by other Danish retailers and reflects a broader European trend of using consumer purchasing power to express political opposition to the Trump administration’s policies. The Salling Group CEO emphasized that all brands will remain available.
John Q. Hosedrinker