Target Boycott: 40 Days of Pressure Against Shifting Corporate Values
A 40-day boycott of Target, initiated by Rev. Jamal Bryant, began Wednesday in response to the company’s scaled-back diversity, equity, and inclusion (DEI) initiatives. This follows Target’s January announcement eliminating minority hiring goals and restructuring its DEI programs, a move criticized by customers and even the daughters of a co-founder as a betrayal. The boycott coincides with economic challenges for Target, including decreased customer visits and the impact of tariffs. While Target maintains its commitment to inclusivity, the boycott’s impact on both Target and the Black-owned businesses it supports remains to be seen.
John Q. Hosedrinker