Brown-Forman CEO Lawson Whiting described Canadian provinces’ removal of US liquor from shelves as a more damaging retaliatory measure than tariffs imposed by the Trump administration, despite Canada accounting for only 1% of the company’s sales. While Canada also levied a 25% tariff on US alcohol imports, Brown-Forman’s annual forecast accounts for these impacts, and the company’s stock rose 8% following the announcement. The company’s overall performance has been affected by decreased demand in the US, Canada, and Europe, although emerging markets show stronger sales. Despite these challenges and cost-cutting measures, Brown-Forman remains confident in its future prospects.
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In response to President Trump’s 25% tariff on Canadian goods, Ontario Premier Doug Ford threatened to halt energy exports to the U.S., stating he would do so “with a smile.” This action is a significant retaliatory measure, given Canada’s substantial energy exports to the U.S. and the potential for increased energy prices in the U.S. Ford emphasized Canada’s crucial role in supplying energy to several American states. Trump’s tariffs, initially delayed, were implemented despite relatively low levels of fentanyl seizures at the Canadian border.
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In response to newly imposed U.S. tariffs, Premier David Eby announced immediate countermeasures to protect B.C. businesses and workers. These measures include halting the purchase of American liquor from Republican-led states and prioritizing Canadian goods and services in government procurement. Eby framed the tariffs as an “unprecedented attack” on the Canada-U.S. relationship, threatening further retaliatory actions, including potential export bans, if the situation escalates. These actions follow a provincial analysis projecting significant economic damage—$69 billion in losses and 124,000 job losses—from the tariffs. A delegation of premiers will travel to Washington D.C. to lobby against the tariffs.
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In response to President Trump’s new tariffs on Canadian goods, Premier Tim Houston announced retaliatory measures for Nova Scotia. These include doubling tolls for U.S. commercial vehicles, removing all U.S. alcohol from provincial liquor stores, and limiting business dealings with U.S. companies, including contract cancellations and bid rejections. The province will prioritize domestic markets and international diversification. The statement expresses regret at the strained relationship with the U.S.
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John Q. Hosedrinker