Religious Marketing

He Gets Us ads made by Dallas firm hit with backlash after Super Bowl

As I scrolled through my social media feeds in the days following the Super Bowl, I couldn’t escape the controversy surrounding the “He Gets Us” ads made by a Dallas firm. It seemed that everyone had an opinion on these commercials, and the backlash was fierce.

The ads, which were meant to promote a message of inclusivity and understanding, were immediately met with criticism from both the left and the right. Many felt that the $100 million spent on these ads could have been better used to address pressing social issues, such as poverty and hunger. After all, isn’t that what Jesus would have wanted?… Continue reading