Quebec SAQ Bans American Alcohol: Solidarity, Local Boost, and Trade War Fallout
In response to new American customs tariffs, Quebec’s Ministry of Finance has directed the Société des Alcools du Québec (SAQ) to remove all American alcoholic products from its stores and distribution network by Tuesday. This action, described as a retaliatory measure, will affect restaurants, bars, and grocery stores across the province. While a complete removal may take several days, the Ministry assures consumers that the impact will be limited due to the availability of alternatives. The SAQ’s 2023 report indicates that American still wines comprised only 6.8% of the market share.