Pricing Strategy

Chipotle to Absorb Tariff Costs, But Will Portions Shrink?

Despite anticipated increased costs from new tariffs, Chipotle CEO Scott Boatwright announced the company will absorb these inflationary pressures and maintain current consumer pricing. This decision stems from Chipotle’s strong economic model and a desire to avoid potentially permanent price increases for customers. Boatwright remains optimistic about the company’s future, citing plans for significant expansion and the implementation of a new AI tool, Ava Cado, to streamline hiring. While acknowledging recent challenges, including slower sales growth, Boatwright emphasized the company’s commitment to delivering value to consumers.

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