Prebiotic Soda

SNAP Soda, Candy Bans Take Effect in Five States on January 1st

Starting this week, five states will implement restrictions on what foods can be purchased with SNAP benefits, prohibiting items like soda and candy. These waivers, part of a broader initiative to address health concerns and reduce chronic diseases, are being spearheaded by the Health and Agriculture Secretaries. While proponents aim to improve the health of SNAP recipients, critics, including industry experts, are concerned about implementation challenges, increased costs for retailers, and potential impacts on recipients. These states’ actions represent a departure from previous federal policy and are part of the second Trump administration’s encouragement for states to seek such waivers. The waivers are set to run for two years.

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PepsiCo Acquires Poppi: End of an Era for the Prebiotic Soda Brand?

PepsiCo announced its acquisition of the prebiotic soda brand Poppi for $1.95 billion, a deal anticipated to net $1.65 billion after anticipated cash benefits. This acquisition expands PepsiCo’s presence in the functional beverage market by adding a rapidly growing brand. Poppi, co-founded by Allison Ellsworth, will benefit from PepsiCo’s distribution network to increase its market reach. Despite recent class-action lawsuits regarding its health claims, Poppi has reached a settlement and continues to experience significant growth.

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