Prada Buys Versace: A Deep Dive into Fashion’s Financial Games
The Prada Group has finalized its acquisition of Versace for 1.25 billion euros, integrating the iconic brand known for its bold designs into its portfolio alongside Prada’s and Miu Miu’s offerings. This strategic move aims to revitalize Versace’s performance after its tenure under Capri Holdings. Lorenzo Bertelli, Prada heir, will take the helm as executive chairman, overseeing Versace’s integration into Prada’s manufacturing infrastructure, which has seen significant investment in its supply chain. The acquisition is expected to significantly impact revenue distribution within the Prada Group, with Versace, Miu Miu, and Prada accounting for 13%, 22%, and 64% of pro-forma revenues respectively.
John Q. Hosedrinker