Swiss Court Bans Animal Names for Vegan Meat Substitutes
The Swiss Federal Supreme Court ruled against the use of animal names for vegan meat substitutes, reversing a lower court’s decision. The court found terms like “planted.chicken” misleading to consumers, rejecting the argument that they were fanciful names. This decision impacts Zurich-based Planted Foods, a producer of pea-protein-based meat alternatives. The ruling potentially sets a precedent for similar cases across Europe.
John Q. Hosedrinker