Oatly Banned from Using ‘Milk’ in UK Marketing
The UK Supreme Court has ruled that Oatly cannot use the word “milk” in its marketing slogans, such as “Post Milk Generation.” This decision upholds regulations that reserve terms like “milk” for products derived from the dairy sector. The ruling provides clarity for the dairy industry, ensuring that traditional terms retain their meaning for consumers, while also impacting how plant-based alternatives can be branded and marketed. This judgment could lead to similar challenges for Oatly and other plant-based producers in other European countries.
John Q. Hosedrinker