PepsiCo

PepsiCo Rebrands Lays, Tostitos: Mixed Reactions on Health, Taste, and Politics

PepsiCo to rebrand Lays, Tostitos without artificial dyes, flavors. Okay, so it looks like PepsiCo is making some changes to its popular snack brands, Lays and Tostitos, by removing artificial dyes and flavors. Honestly, it seems like a small step, but it could be a sign of changing consumer preferences and maybe even some gentle pressure from the powers that be to clean up junk food a little bit.

PepsiCo to rebrand Lays, Tostitos without artificial dyes, flavors. From what I’ve gathered, this whole thing is sparking a wide range of reactions, and they’re pretty interesting. Some folks are welcoming the move, seeing it as a step in the right direction, especially if they’ve already been enjoying the “Simply” line of snacks.… Continue reading

PepsiCo Acquires Poppi: End of an Era for the Prebiotic Soda Brand?

PepsiCo announced its acquisition of the prebiotic soda brand Poppi for $1.95 billion, a deal anticipated to net $1.65 billion after anticipated cash benefits. This acquisition expands PepsiCo’s presence in the functional beverage market by adding a rapidly growing brand. Poppi, co-founded by Allison Ellsworth, will benefit from PepsiCo’s distribution network to increase its market reach. Despite recent class-action lawsuits regarding its health claims, Poppi has reached a settlement and continues to experience significant growth.

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