Pattie Gonia Faces Trademark Lawsuit From Patagonia Over Logo Infringement
The drag queen and environmentalist Pattie Gonia has publicly urged outdoor apparel company Patagonia to withdraw its trademark infringement lawsuit. Pattie Gonia argues that the suit, which alleges commercial expansion beyond activism and unauthorized use of branding, threatens to erase their identity, advocacy, and the livelihoods of their team. While Patagonia asserts the lawsuit aims to protect its trademark and business, Pattie Gonia contends it is a corporate effort to bully an individual and a betrayal of the company’s purported mission. Despite claims of a prior agreement and customer confusion, Pattie Gonia denies these allegations and suggests the trademark filing was a precautionary measure.
John Q. Hosedrinker