Online Advertising

Meta’s $16 Billion Scam Ad Revenue Revealed in Internal Documents

Meta is earning a fortune on a deluge of fraudulent ads, documents show, and that’s the core of the problem. Internal projections from late last year revealed that Meta anticipated raking in about 10% of its annual revenue, a staggering $16 billion, from running ads for scams and illegal goods. Think about that for a moment. This isn’t a small side hustle; it’s a major revenue stream.

Further investigation by Reuters uncovered a consistent pattern of failure. For at least three years, Meta has struggled to identify and stop a flood of ads that expose billions of users on Facebook, Instagram, and WhatsApp to various forms of fraud.… Continue reading

US Judge Rules Google Holds Illegal Online Ad Monopoly

A US judge has ruled that Google maintains illegal online advertising monopolies. This decision throws a significant wrench into the gears of the tech giant’s operations, raising questions about the future of online advertising and the power wielded by Big Tech.

The sheer scale of Google’s dominance in the online advertising market is staggering. It’s not simply a matter of being the biggest player; the ruling suggests that Google has actively employed anti-competitive practices to maintain its stranglehold. This is the key aspect of the judge’s finding: it’s not just about success, but about the methods used to achieve and maintain that success.… Continue reading

Canada Sues Google Over Online Ad Monopoly

In short, Canada’s Competition Bureau is suing Google for alleged anti-competitive practices in online advertising, seeking a court order forcing the sale of two ad tech tools and financial penalties. The Bureau alleges Google abused its dominant market position to maintain its power. Google counters that the complaint overlooks robust competition and the benefits its ad tech provides to businesses and websites. This action mirrors a similar U.S. Department of Justice lawsuit, though Google contests those claims as well.

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