Tesla’s European electric vehicle market share plummeted 58 percent in the first two months of the year, falling to 7.7 percent from 18.4 percent in 2024. This decline coincides with surging sales from Chinese EV competitors, who outsold Tesla in Europe last month. The company’s struggles are compounded by a global negative perception fueled, in part, by CEO Elon Musk’s controversial public profile. This significant drop highlights Tesla’s weakening position in a rapidly evolving electric vehicle market.
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Norway’s January new car sales surged 82 percent year-on-year, with a remarkable 96 percent of passenger vehicles being fully electric. This represents 8,954 electric cars, a significant increase from 92 percent in January 2024. While overall sales are up, the Road Traffic Information Council cautions against declaring victory, noting that the final days of January saw a slight dip in EV market share and that a complete transition to electric vehicles by 2025 remains a challenge. Despite Tesla’s significant market share decline to just over 7 percent, other EV models, including some unavailable in Australia, dominated sales.
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In November, Norway registered over 10,000 new electric vehicles (EVs), maintaining a remarkable 93.6% EV market share for new car registrations. This success builds on previous months and surpasses November 2022’s figures, indicating the country’s EV transition is nearing completion. Tesla’s Model Y led sales, while the Volvo EX30 secured second place, highlighting the growing EV model diversity. Norway’s achievement stems from government incentives, though these have been adjusted recently to promote alternative transportation methods and address the high cost of luxury EVs.
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John Q. Hosedrinker