Kars4Kids Jingle Pulled For False Advertising
A California judge has ruled that Kars4Kids ads constitute false advertising, prohibiting the charity’s current broadcasts in the state. The ruling stems from a lawsuit filed by a donor who felt misled by the advertisement’s portrayal of the charity’s mission. The court found that the organization’s ads concealed its primary religious and geographic focus, as funds are primarily funneled to Oorah, a Jewish non-profit. Future advertisements in California must disclose Kars4Kids’ religious affiliation and geographic scope, and are prohibited from featuring prepubescent children.
John Q. Hosedrinker