News Consumption Trends

Social Media: America’s Primary News Source—A Crisis of Misinformation

In the US, social media platforms like Facebook, X, and YouTube have surpassed television and news websites as the primary news source, with 54% of Americans obtaining news from these platforms. This shift is attributed to the rise of personality-driven news, exemplified by the widespread reach of figures like Joe Rogan, who reached nearly a quarter of the US population in one week. This trend presents a significant challenge to traditional news outlets, as politicians increasingly favor online personalities over mainstream media, often resulting in the spread of misinformation. Despite their popularity, online influencers are also a major source of false information, according to nearly half of respondents globally.

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Americans Tune Out: Political News Exhaustion Reaches Boiling Point

A recent AP-NORC Center poll reveals that roughly two-thirds of American adults have limited their political news consumption due to overwhelming coverage. This trend is particularly pronounced among Democrats (70%), but also affects Republicans (60%) and Independents. Consequently, post-election television ratings for MSNBC and CNN plummeted, while Fox News experienced a significant increase. The diminished viewership reflects voter exhaustion and a desire for less partisan coverage, with many seeking more in-depth analysis and balanced perspectives.

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