Max-Diff methodology

Poll: Voters Urge Starmer to Prioritize Stronger EU Trade Ties

A recent poll reveals a strong preference among UK voters for prioritizing closer trade ties with the EU over a new US economic deal. The research, employing a Max-Diff methodology, indicates that a clear majority see their economic interests as significantly more aligned with the EU. This shift in public opinion is attributed, in part, to recent global economic uncertainty stemming from US trade policies. Even potential Reform UK voters largely favored strengthened EU trade relationships. The study concludes that the government should focus on removing trade barriers with the EU to stimulate economic growth.

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