Marketing to children

Kraft, Coca-Cola, and PepsiCo Sued: Big Food’s Alleged Child Addiction Tactics

A Philadelphia lawsuit accuses major food companies of intentionally designing and marketing ultra-processed foods (UPFs) to be addictive, especially to children. The complaint alleges these companies, including Kraft, Coca-Cola, and PepsiCo, employed tactics similar to those used by the tobacco industry, resulting in a rise of childhood illnesses like Type 2 Diabetes and fatty liver disease. The suit cites internal company documents and marketing strategies as evidence of intentional harm, encompassing claims of negligence, fraud, and conspiracy. Potential outcomes include substantial damages, regulatory changes, and a reevaluation of corporate responsibility in the food industry.

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