Lululemon Sues Costco: Backlash and Calls for Kirkland Leggings
Lululemon filed a lawsuit against Costco, alleging the retailer sells “confusingly similar” replicas of its popular apparel, including hoodies, jackets, and pants. The athletic wear company claims these “dupes” infringe on its “trade dress” by mimicking its designs so closely that they confuse consumers into believing they are authentic Lululemon products. The company argues that these imitations violate trademark law, seeking damages for lost profits and demanding Costco halt the production and distribution of the allegedly infringing items. Lululemon’s lawsuit specifically targets Costco’s versions of its “Scuba” hoodies, “Define” jackets, and “ABC” stretch pants.
John Q. Hosedrinker