Local Businesses

Starbucks sales tumble as customers reject high-priced coffee

Starbucks, the giant in the coffee industry, is seeing its sales plummet as customers are increasingly turning away from their high-priced offerings. As an avid coffee drinker, I can’t help but feel a sense of satisfaction as basic economics come into play. If a company continues to increase prices while compromising on quality, it’s only a matter of time before consumers say enough is enough. Starbucks is learning this lesson the hard way as more and more people opt for alternatives to their overpriced and underwhelming products.

The once cozy and inviting atmosphere of Starbucks has been replaced by glaringly bright, high-ceiling standalone buildings with little seating and hostile furniture.… Continue reading