Elon Musk’s X Sues Brands Over Advertising Boycott
X, formerly known as Twitter, has amended its lawsuit against the World Federation of Advertisers (WFA), adding Lego, Nestlé, and several other major brands as defendants. The amended complaint alleges these companies participated in a coordinated advertising boycott following Elon Musk’s acquisition of the platform in 2022, allegedly costing X billions in revenue. The boycott stemmed from concerns over X’s revised content moderation policies and departure from the WFA’s brand safety initiative. X argues this collective action stifled competition and improperly dictated its brand safety standards.
John Q. Hosedrinker