JetBlue Sued Over Alleged Personal Data Price Gouging
A proposed class action lawsuit alleges JetBlue employs “surveillance pricing” by using customer personal data and third-party programs to dynamically set ticket prices. This practice, which allegedly involves “trackers” to adjust fares based on browsing history and other data, was brought to light after the airline suggested clearing browser cache and cookies to a customer experiencing a significant price hike. JetBlue denies using personal data or artificial intelligence for pricing, stating fares fluctuate based on demand and seat purchases. The lawsuit seeks damages for alleged violations of federal anti-wiretapping and New York consumer protection laws.
John Q. Hosedrinker