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Brown-Forman, the parent company of brands like Jack Daniel’s and Woodford Reserve, reported a 62% decrease in sales to Canada during the latest fiscal quarter, largely due to provincial boycotts of American alcohol. This decline, stemming from retaliatory measures against U.S. tariffs, significantly impacted the company’s overall performance, despite growth from non-U.S. brands. Although Canada has removed retaliatory tariffs on American spirits, the organization warns that until all provinces restore American spirits to store shelves, the impact of tariff removal will be minimal. The United States distillers council stated that in 2024, Canada was the second-largest market for U.S. spirit exports.
The U.S. Alcohol Industry Is Reeling From Canada’s Booze Boycott is a situation that has clearly emerged in response to political tensions and trade disputes. This is not just about tariffs; it’s a direct consequence of a complex set of actions that have significantly impacted the American liquor and wine industries.
The initial response from Canada, specifically from its provinces, was to limit or halt purchases of American alcohol. Liquor stores and distribution networks swiftly removed U.S. brands from their shelves, opting instead to promote Canadian products. This immediate shift sent a clear message and disrupted established market dynamics.
The impact of this boycott has been felt across the industry, with significant drops in exports.… Continue reading
President Trump doubled steel import tariffs to 50%, prompting immediate condemnation from the European Union, which threatened retaliatory measures unless a negotiated solution is found by July 14. The EU cited increased costs for consumers and businesses, while the United Steelworkers union criticized the impact on Canadian jobs. Trump, announcing the tariff increase at a U.S. Steel rally, claimed a pending deal with Nippon Steel would prevent job losses, though the deal remains unfinalized. This action follows a recent court ruling that temporarily halted many of Trump’s country-specific tariffs.
John Q. Hosedrinker 
Matt Underwood