Kohl’s Rebrands DEI as Inclusion & Belonging Amidst Political Backlash
Kohl’s recent rebranding of its diversity, equity, and inclusion (DEI) officer position and its expansion of its supplier diversity program highlight a broader trend among companies navigating the increasingly polarized political landscape surrounding DEI initiatives. The company’s chief DEI officer, Michelle Banks, now holds the title of chief inclusion and belonging officer, reflecting a subtle yet significant shift in terminology. This change, while seemingly minor, speaks volumes about the strategic adjustments companies are making to maintain their commitment to diversity while mitigating potential backlash.
The decision to reframe the DEI initiative under the banner of “inclusion and belonging” is arguably a calculated move designed to address criticisms leveled against DEI programs.… Continue reading
Matt Underwood