Ford Scraps F-150 Lightning: High Price, Low Demand, and Strategic Missteps
Ford Motor Co. is adjusting its electric vehicle strategy due to financial losses and changing consumer preferences, shifting investment towards gasoline-powered and hybrid vehicles. The company will discontinue the all-electric F-150 Lightning, instead focusing on an extended-range version and retooling its Tennessee Electric Vehicle Center to produce gas-powered trucks. These changes come as Ford has lost billions on EVs and anticipates further financial hits, with plans to have half of its global volume be hybrids and extended-range EVs by 2030. The shift reflects broader industry trends, as consumer demand for EVs has lagged, influenced by factors like cost and charging infrastructure, alongside policy changes from the Trump administration impacting fuel economy and emissions regulations.
John Q. Hosedrinker