Starbucks Korea Chief Apologizes for Ad Campaign Evoking Massacre
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Starbucks Korea’s chairman, Chung Yong-jin, issued a second apology amid widespread backlash for a marketing campaign that appeared to mock victims of a 1980 military crackdown on pro-democracy protesters. The campaign, promoting a tumbler called a “tank” and using the slogan “Thwack it on the table!,” sparked outrage for its perceived insensitivity to the Gwangju Uprising and a notorious cover-up of torture. The promotion was canceled, the local CEO fired, and police have opened an investigation, with public officials also condemning the “anti-historical behavior.”
John Q. Hosedrinker