US Shoppers Boycott Brands Over Politics: A Quarter Walk Away
A recent Harris poll reveals that 40% of Americans are adjusting spending to reflect their moral values, with 24% ceasing patronage of preferred stores due to political stances. This consumer shift is particularly pronounced among younger, Black, and Democratic individuals, who expressed higher rates of disengagement from the economy. The trend, fueled by corporate responses to the Trump administration’s policies and the rollback of DEI initiatives, mirrors past partisan boycotts but showcases a growing liberal consumer activism. This “laissez-faire consumerism,” as described by the Harris Poll CEO, involves disengagement rather than outright boycotts, reflecting consumer frustration with intertwined corporate and political landscapes.
John Q. Hosedrinker