Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign
Harley-Davidson, a brand that has long been synonymous with the image of the tough, rebellious biker, has recently come under fire for dropping its diversity initiatives after pressure from a right-wing anti-DEI campaign led by conservative activist Robby Starbuck. This move has raised eyebrows and sparked discussions about the company’s priorities and values.
Frankly, I was surprised to learn that Harley-Davidson even had diversity initiatives in the first place. The brand has struggled in recent years to appeal to a younger demographic, as its core customer base has remained predominantly middle-aged white men. With sales declining and the brand facing an uphill battle to attract new riders, one would think that promoting diversity and inclusivity would be a top priority to expand their market.… Continue reading
John Q. Hosedrinker