Gosha Rubchinskiy

Nike Partners With Russian Designer Amid Controversy

Nike has launched a new sneaker collaboration with Rassvet, a brand co-founded by Russian designer Gosha Rubchinskiy. Rubchinskiy has faced significant controversy for his past support of Russia’s annexation of Crimea and allegations of predatory behavior towards a minor. Rassvet, meaning “sunrise” in Russian and based in Paris, produces skateboarding apparel and footwear, with Rubchinskiy stating the brand aims to showcase Russian culture.

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