Google Ad Tech

EU Law vs. Google: Fact-Checking Fight Looms

Google’s refusal to implement comprehensive fact-checking measures, despite the newly enforced EU law, highlights a significant clash between regulatory ambition and technological feasibility. The sheer volume of online content— encompassing text, images, and videos—presents an insurmountable challenge to any attempt at complete fact-verification. Imagine trying to extinguish a wildfire with a single fire hose; the task is simply too immense for existing resources.

This isn’t just about the practical limitations. The very act of determining what constitutes “fact” is fraught with complexities. Who decides what’s true and what’s false, especially on controversial or evolving topics? The potential for bias, misinterpretation, and even the weaponization of fact-checking itself raises serious concerns.… Continue reading

Canada Sues Google Over Online Ad Monopoly

In short, Canada’s Competition Bureau is suing Google for alleged anti-competitive practices in online advertising, seeking a court order forcing the sale of two ad tech tools and financial penalties. The Bureau alleges Google abused its dominant market position to maintain its power. Google counters that the complaint overlooks robust competition and the benefits its ad tech provides to businesses and websites. This action mirrors a similar U.S. Department of Justice lawsuit, though Google contests those claims as well.

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