Trump Brand Deemed “Toxic” As $1.5B Gold Coast Deal Scrapped
Plans for a $1.5 billion, 91-storey Trump Tower on the Gold Coast have been canceled less than three months after their announcement. The Trump Organization reportedly withdrew due to the brand becoming “toxic” in Australia, a sentiment echoed by the developer who cited potential profit margin disagreements. While the developer hopes to proceed with another luxury brand, the project never formally progressed to a development application. The Gold Coast Mayor suggested the deal’s failure stemmed from the Trump Organization’s demands for brand licensing fees and profit returns, which clashed with the developer’s investment.
John Q. Hosedrinker