Aldi and Lidl Wage German Price War: Good for Consumers, Bad for Producers?
Lidl’s recent announcement of a significant price reduction on 500 products, claiming price leadership in Germany, prompted immediate countermeasures from competitors Aldi Nord and Süd. Aldi responded with price cuts on approximately 100 popular items. This escalating price competition has spread beyond the discounters, with other major German retailers, including Edeka, Rewe, and Kaufland, also implementing price reductions. Concerns are rising about a potential widespread price war impacting retail margins and supplier profitability.
John Q. Hosedrinker