PepsiCo Acquires Poppi: End of an Era for the Prebiotic Soda Brand?
PepsiCo announced its acquisition of the prebiotic soda brand Poppi for $1.95 billion, a deal anticipated to net $1.65 billion after anticipated cash benefits. This acquisition expands PepsiCo’s presence in the functional beverage market by adding a rapidly growing brand. Poppi, co-founded by Allison Ellsworth, will benefit from PepsiCo’s distribution network to increase its market reach. Despite recent class-action lawsuits regarding its health claims, Poppi has reached a settlement and continues to experience significant growth.
John Q. Hosedrinker