Meta’s $16 Billion Scam Ad Revenue Revealed in Internal Documents
Meta is earning a fortune on a deluge of fraudulent ads, documents show, and that’s the core of the problem. Internal projections from late last year revealed that Meta anticipated raking in about 10% of its annual revenue, a staggering $16 billion, from running ads for scams and illegal goods. Think about that for a moment. This isn’t a small side hustle; it’s a major revenue stream.
Further investigation by Reuters uncovered a consistent pattern of failure. For at least three years, Meta has struggled to identify and stop a flood of ads that expose billions of users on Facebook, Instagram, and WhatsApp to various forms of fraud.… Continue reading
Matt Underwood